{"id":6185,"date":"2022-03-17T11:05:12","date_gmt":"2022-03-17T14:05:12","guid":{"rendered":"https:\/\/www.lupe.com.py\/?p=6185"},"modified":"2022-03-17T17:47:38","modified_gmt":"2022-03-17T20:47:38","slug":"marketing-contenidos","status":"publish","type":"post","link":"https:\/\/www.lupe.com.py\/en\/marketing-contenidos\/","title":{"rendered":"Nuestra visi\u00f3n del marketing de contenidos"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.lupe.com.py\/es\/wp-json\/wp\/v2\/posts\/6185\" class=\"qtranxs-available-language-link qtranxs-available-language-link-es\" title=\"ES\">ES<\/a>.<\/p><p>[vc_row][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;]<style>.ld_fancy_heading_69f28c3029f75 p{color:rgb(255, 255, 255);}.ld_fancy_heading_69f28c3029f75 p {font-size:16px; } .ld_fancy_heading_69f28c3029f75 p {margin-bottom:50px !important;  } .ld_fancy_heading_69f28c3029f75 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_69f28c3029f75 p {font-size:16px; } .ld_fancy_heading_69f28c3029f75 p {margin-bottom:50px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f28c3029f75\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p class=\"\"><strong>Las 3i, nuestra visi\u00f3n del Marketing de Contenidos<\/strong><\/p>\n<p class=\"\">De leyes y reglas est\u00e1 dotada la vida, como de marcas y productos el mercado global.<br \/>\nEn medio de tanta saturaci\u00f3n y poluci\u00f3n informativa, conseguir trazar un esquema sobre el cual basar la comunicaci\u00f3n se vuelve imprescindible, como una suerte de f\u00f3rmula que gu\u00eda a la creatividad por buen camino.<br \/>\nEn la \u00faltima edici\u00f3n del Laud realizada en diciembre pasado, Santi Gim\u00e9nez y Ale Peralta Kulik nos condujeron por los caminos de la comunicaci\u00f3n, desde la premisa m\u00e1s importante sobre la cual se rige el entendimiento humano (y<br \/>\nya no tan humano) que es la <strong>conversaci\u00f3n<\/strong>.<\/p>\n<p class=\"\"><strong>\u00bfQu\u00e9 es la conversaci\u00f3n?<\/strong><\/p>\n<p id=\"yui_3_17_2_1_1632885260343_1855\" class=\"\">Un debate entre los presentes anim\u00f3 al intercambio, donde cada uno logr\u00f3 transmitir lo que consideraba que es una conversaci\u00f3n, con sus partes y objetivos correspondientes.<br \/>\nPor un lado, se dijo que era el proceso de entregar un mensaje, una estructura dada por un emisor y un receptor, una decodificaci\u00f3n; tambi\u00e9n se dijo que es el juego de ampliar conceptos y hubo quienes fueron m\u00e1s all\u00e1 al afirmar que una conversaci\u00f3n es para mucha gente, la puja por qui\u00e9n tiene la raz\u00f3n.<br \/>\nLa RAE por su parte la define como el acto comunicativo que se establece entre dos o m\u00e1s partes y que supone el intercambio de ideas.<br \/>\nY si esto lo sintetizamos da como resultante una palabra muy conocida y utilizada todos los d\u00edas en nuestro rubro: INTERACCI\u00d3N.<\/p>\n<p><\/p><\/div><style>.ld_fancy_heading_69f28c302a6ed p{color:rgb(255, 255, 255);}.ld_fancy_heading_69f28c302a6ed p {font-size:16px; } .ld_fancy_heading_69f28c302a6ed p {margin-bottom:50px !important;  } .ld_fancy_heading_69f28c302a6ed .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_69f28c302a6ed p {font-size:16px; } .ld_fancy_heading_69f28c302a6ed p {margin-bottom:50px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f28c302a6ed\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  De esta manera podemos distinguir los elementos que intervienen en la correcta comunicaci\u00f3n, que parten del emisor o sujeto que env\u00eda el mensaje, el mensaje en s\u00ed, el lenguaje y\/o formato (idioma, textos, videos, im\u00e1genes) el canal (redes sociales, web, YouTube, etc.) el contexto (el entorno) y finalmente, nuestro receptor (p\u00fablico objetivo).<br \/>\nAhora que ya ahondamos en el significado de la palabra conversaci\u00f3n y sus partes, trasladamos ese preciado elemento del lenguaje al terreno que nos corresponde y apasiona: la publicidad, en la cual nos hallamos en constante movimiento y comunicando cierto tipo de contenido basado<br \/>\nen tres caracter\u00edsticas fundamentales:<\/p>\n<p><strong><span style=\"color: #ffcc00\">Inspirador:<\/span><\/strong> Debe generar una conexi\u00f3n emocional y diferencial con el p\u00fablico.<\/p>\n<p><strong><span style=\"color: #ffcc00\">Interesante:<\/span><\/strong> Despierta el inter\u00e9s y motiva a la interacci\u00f3n con el contenido.<\/p>\n<p><strong><span style=\"color: #ffcc00\">Informativo:<\/span> <\/strong>Se centra en lo educacional y en brindar informaci\u00f3n de manera sencilla.<\/p>\n<p>En esta instancia, dividimos la conversaci\u00f3n tambi\u00e9n en tres partes que son:<\/p><\/div>[vc_row_inner][vc_column_inner][vc_single_image image=&#8221;6250&#8243; alignment=&#8221;left&#8221;][\/vc_column_inner][\/vc_row_inner]<style>.ld_fancy_heading_69f28c302abc0 p{color:rgb(255, 255, 255);}.ld_fancy_heading_69f28c302abc0 p {font-size:16px; } .ld_fancy_heading_69f28c302abc0 p {margin-bottom:50px !important;  } .ld_fancy_heading_69f28c302abc0 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_69f28c302abc0 p {font-size:16px; } .ld_fancy_heading_69f28c302abc0 p {margin-bottom:50px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f28c302abc0\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p class=\"\">Lo que tenemos que tener bien en claro es la intenci\u00f3n de toda esta movida narrativa, el objetivo por el cual necesitamos generar la conversaci\u00f3n y nuestro prop\u00f3sito en la vida: queremos generar conversaci\u00f3n o subirnos a una para ser referentes, relevantes, escuchados y recomendados<\/p>\n<p><\/p><\/div>[vc_single_image image=&#8221;6217&#8243; alignment=&#8221;left&#8221; css=&#8221;.vc_custom_1647453264465{margin-bottom: 50px !important;}&#8221;][vc_single_image image=&#8221;6252&#8243; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;6254&#8243; alignment=&#8221;right&#8221; css=&#8221;.vc_custom_1647525555507{margin-bottom: 50px !important;}&#8221;]<style>.ld_fancy_heading_69f28c302ae1f p{color:rgb(255, 255, 255);}.ld_fancy_heading_69f28c302ae1f p {font-size:16px; } .ld_fancy_heading_69f28c302ae1f p {margin-bottom:50px !important;  } .ld_fancy_heading_69f28c302ae1f .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_69f28c302ae1f p {font-size:16px; } .ld_fancy_heading_69f28c302ae1f p {margin-bottom:50px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f28c302ae1f\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  La caracter\u00edstica de un contenido inspirador es que debe ser posible distribuirlo por todos los medios posibles y que no necesariamente esa campa\u00f1a o contenido est\u00e9 relacionado a un producto o servicio que ofrece la marca. Lo m\u00e1s importante es que la gente sepa que existe la marca, antes de saber cu\u00e1l es el producto o el servicio.<br \/>\nCuando hablamos de contenido interesante nos referimos a un contenido que logre entretener a la audiencia y los motive a compartir e interactuar con la misma. Este contenido ayuda a formar una relaci\u00f3n estrecha con el p\u00fablico, ganando su confianza.<br \/>\nY finalmente, se encuentra la parte informativa del<br \/>\ncontenido, donde se educa a la audiencia a trav\u00e9s de informaci\u00f3n simple y que responda a la soluci\u00f3n de problemas, cubriendo de esta manera todos los posibles huecos que podr\u00eda tener el contenido.<br \/>\nDe esta manera, las 3i nos permite al momento de comunicar algo, ofrecer todo lo que los usuarios necesitan saber a trav\u00e9s de un contenido de calidad que aporta de diversas maneras a la audiencia y enriquece con conocimiento un entorno saturado de informaci\u00f3n que precisa ser filtrado<br \/>\nconstantemente.<\/p><\/div>[vc_single_image image=&#8221;6256&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;left&#8221; enable_link=&#8221;enable_image_link&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in ES.[vc_row][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;6250&#8243; alignment=&#8221;left&#8221;][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;6217&#8243; alignment=&#8221;left&#8221; css=&#8221;.vc_custom_1647453264465{margin-bottom: 50px !important;}&#8221;][vc_single_image image=&#8221;6252&#8243; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;6254&#8243; alignment=&#8221;right&#8221; css=&#8221;.vc_custom_1647525555507{margin-bottom: 50px !important;}&#8221;][vc_single_image image=&#8221;6256&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;left&#8221; enable_link=&#8221;enable_image_link&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":6238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-6185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-lupe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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