{"id":6502,"date":"2022-06-20T17:38:20","date_gmt":"2022-06-20T21:38:20","guid":{"rendered":"https:\/\/www.lupe.com.py\/?p=6502"},"modified":"2022-06-20T18:52:28","modified_gmt":"2022-06-20T22:52:28","slug":"mariano-santamarina-nuevo-director-cuentas","status":"publish","type":"post","link":"https:\/\/www.lupe.com.py\/en\/mariano-santamarina-nuevo-director-cuentas\/","title":{"rendered":"Mariano Santamarina: &#8220;La clave de la agencia es la integralidad&#8221;"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.lupe.com.py\/es\/wp-json\/wp\/v2\/posts\/6502\" class=\"qtranxs-available-language-link qtranxs-available-language-link-es\" title=\"ES\">ES<\/a>.<\/p><p>[vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;]<style>.ld_fancy_heading_6a13cf67422dc p{color:rgb(255, 255, 255);}.ld_fancy_heading_6a13cf67422dc p {font-size:16px; } .ld_fancy_heading_6a13cf67422dc .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a13cf67422dc p {font-size:16px; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13cf67422dc\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Despu\u00e9s de surfear la pandemia, Lupe inici\u00f3 un proceso de reestructuraci\u00f3n dentro de la agencia. Para eso se sum\u00f3 al equipo a Mariano Santamarina, como nuevo Director General de Cuentas, que viene trabajando en el rubro desde hace 12 a\u00f1os. Con una trayectoria en distintas agencias de Argentina, trabaj\u00f3 con marcas como Personal, Cervepar, Budweiser, Coca-Cola, Chevrolet, BBVA, entre otras.<\/p>\n<p>Mariano viene con la idea de fortalecer el \u00e1rea de cuentas,\u00a0para que sea el motor que genere un v\u00ednculo entre las marcas y la creatividad poniendo al consumidor en el centro de todo.<\/p>\n<p><em>\u201cPara lograr los objetivos planteados es fundamental encontrar el equilibrio y la sinergia entre agencia y cliente\u201d<\/em><\/p>\n<p>M\u00e1s abajo nos cuenta la visi\u00f3n que tiene de Lupe como una agencia integral contempor\u00e1nea.<\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;]<div id=\"ld_images_group_element_6a13cf6744086\" class=\"lqd-imggrp-single ld_images_group_element_6a13cf6744086\"   >\n\t\n\t<div class=\"lqd-imggrp-img-container\"    >\n\t\t\n\t\t\t\t\n\t\t\t\t<figure ><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2022\/06\/Mariano_Santamarina_Director_de-_Cuentas-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2022\/06\/Mariano_Santamarina_Director_de-_Cuentas-2.png 600w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2022\/06\/Mariano_Santamarina_Director_de-_Cuentas-2-225x300.png 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" itemprop=\"image\" \/><\/figure>\t\t\t\t\t\t\t\t\n\t<\/div><!-- \/.lqd-imggrp-content -->\n<\/div><!-- \/.lqd-imggrp-single -->[\/vc_column][vc_column width=&#8221;5\/12&#8243;]<style>.ld_fancy_heading_6a13cf6744716 p{color:rgb(255, 255, 255);}.ld_fancy_heading_6a13cf6744716 p {font-size:16px; } .ld_fancy_heading_6a13cf6744716 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a13cf6744716 p {font-size:16px; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13cf6744716\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<blockquote><p><strong>\u00bfC\u00f3mo es trabajar en una agencia integral contempor\u00e1nea como Lupe?<\/strong><\/p>\n<p><em>&#8220;Hoy en d\u00eda las agencias tienen que pensar no solo en la integralidad de los servicios que ofrece, sino tambi\u00e9n en la integralidad de los departamentos. En Lupe buscamos esa sinergia entre los equipos y estamos convencidos que eso nos van a llevar a un lugar de diferenciaci\u00f3n respecto al mercado y de relevancia para nuestros clientes&#8221;.<\/em><\/p>\n<p><strong>\u00bfCu\u00e1l es la importancia de vivir esta integralidad para los tiempos de hoy?<\/strong><\/p>\n<p><em>&#8220;Fundamental\u2026 Actualmente es una tendencia que las marcas busquen tener un solo interlocutor para plasmar su estrategia de Marketing. En Lupe estamos en una posici\u00f3n de privilegio de poder juntar todas las capacidades en un solo lugar, y ser una soluci\u00f3n one stop shop para el cliente&#8221;.<\/em><\/p>\n<p><strong>\u00bfQu\u00e9 papel juega tu rol dentro de la agencia?<\/strong><\/p>\n<p><em>&#8220;El rol no solo m\u00edo, sino de todo el equipo de cuentas, es ser el motor que pueda llevar adelante los procesos dentro de la agencia, apropiarse de los proyectos y entender lo importante que somos en la cadena&#8221;.<\/em><\/p>\n<p><em>&#8220;Para Lupe, es una nueva experiencia dentro de la agencia el rol de un Director de Cuentas, y es un orgullo que hayan confiado en m\u00ed para llevar adelante el desaf\u00edo&#8221;. <\/em><\/p>\n<p><strong>\u00bfCu\u00e1l es tu f\u00f3rmula ganadora?<\/strong><\/p>\n<p><em>&#8220;No hay f\u00f3rmulas ganadoras, pero s\u00ed me parece que hay denominadores comunes. Creo en la importancia del orden y los procesos de los trabajos, de una comunicaci\u00f3n constante entre los equipos de trabajos y tambi\u00e9n con el cliente, para llegar a una propuesta diferenciadora y de valor para el consumidor&#8221;.<\/em><\/p>\n<p><strong>\u00bfCu\u00e1les son tus metas y expectativas para este 2022?<\/strong><\/p>\n<p><em>&#8220;Posicionar a Lupe como una agencia integral poniendo la creatividad a su servicio, buscando sorprender e inspirar&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in ES.[vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":6521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-6502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-lupe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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