{"id":7752,"date":"2026-05-21T15:30:30","date_gmt":"2026-05-21T18:30:30","guid":{"rendered":"https:\/\/www.lupe.com.py\/?p=7752"},"modified":"2026-05-21T17:15:07","modified_gmt":"2026-05-21T20:15:07","slug":"las-marcas-ya-no-solo-buscan-ser-consumidas","status":"publish","type":"post","link":"https:\/\/www.lupe.com.py\/en\/las-marcas-ya-no-solo-buscan-ser-consumidas\/","title":{"rendered":"Las marcas ya no solo buscan ser consumidas"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;]<style>.ld_fancy_heading_6a13cd404a2f5 p{color:rgb(255, 255, 255);}.ld_fancy_heading_6a13cd404a2f5 p {font-size:16px; } .ld_fancy_heading_6a13cd404a2f5 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a13cd404a2f5 p {font-size:16px; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13cd404a2f5\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <span style=\"font-weight: 400;font-size: 16px\">En Lupe creemos que sorprender e inspirar tambi\u00e9n significa generar conexiones reales. Por eso, nuestra forma de entender las marcas siempre estuvo ligada a la cultura, al arte y a la capacidad de crear v\u00ednculos que trasciendan lo comercial.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">Buscan formar parte del ecosistema social, cultural y emocional de las personas. Y es ah\u00ed donde el arte deja de ser solamente una expresi\u00f3n para convertirse en una herramienta estrat\u00e9gica capaz de generar sensibilidad, pensamiento, identidad y relevancia.<\/span><\/p>\n<p><span style=\"font-size: 16px\"><span style=\"font-weight: 400\">El informe <\/span><i><span style=\"font-weight: 400\">Conectar el Arte: Voces del empresariado paraguayo sobre cultura, desarrollo y futuro<\/span><\/i><span style=\"font-weight: 400\">, impulsado por la Fundaci\u00f3n Texo, pone sobre la mesa una idea clave:<\/span><\/span><\/p>\n<p><span style=\"font-size: 16px\"><i><span style=\"font-weight: 400\">\u201cLa cultura no aparece espont\u00e1neamente como prioridad econ\u00f3mica, pero s\u00ed como parte del ecosistema de desarrollo cuando se la vincula a educaci\u00f3n, innovaci\u00f3n y marca pa\u00eds.\u201d<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">Ese insight abre una conversaci\u00f3n mucho m\u00e1s profunda: el problema no es la falta de inter\u00e9s del sector empresarial hacia la cultura. El inter\u00e9s existe. Lo que falta es estructura, articulaci\u00f3n y espacios confiables para convertir esa intenci\u00f3n en un impacto real.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">Ah\u00ed es donde el rol de la Fundaci\u00f3n Texo se vuelve fundamental: actuar como puente entre el mundo empresarial y el arte contempor\u00e1neo, construyendo oportunidades sostenibles, conexiones genuinas y una visi\u00f3n cultural integrada al desarrollo.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">El informe revela adem\u00e1s algo muy potente: hoy la cultura ya no es un complemento para las marcas. Es un activo de valor.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">M\u00e1s de 100 empresarios paraguayos coincidieron en algo importante: no existe una l\u00ednea que separe al arte del mundo empresarial. Existe, s\u00ed, un punto ciego que todav\u00eda necesita ser atendido.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">Porque una marca con prop\u00f3sito se construye desde adentro:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-size: 16px\">desde la cultura,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-size: 16px\">desde la sensibilidad,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-size: 16px\">desde las ideas,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-size: 16px\">y desde la capacidad de conectar con algo m\u00e1s humano.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;font-size: 16px\">Por eso creemos que este informe es una lectura necesaria para empresas, marcas y l\u00edderes que entienden que el futuro empieza desde la cultura.<\/span><\/p>\n<p><span style=\"font-size: 16px\"><span style=\"font-weight: 400\">Descarg\u00e1 el informe completo de <\/span><i><span style=\"font-weight: 400\">Conectar el Arte<\/span><\/i><span style=\"font-weight: 400\"> de Fundaci\u00f3n Texo y descubr\u00ed por qu\u00e9 el arte ya forma parte de las conversaciones m\u00e1s importantes sobre el desarrollo, la innovaci\u00f3n y el prop\u00f3sito.<\/span><\/span><\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column responsive_align=&#8221;text-center text-sm-center text-md-center text-lg-center&#8221;]<a href=\"https:\/\/texo.com.py\/conectaelarte\/\" title=\"INFORME - CONECTAR EL ARTE\" class=\"btn btn-default btn-lg circle btn-bordered border-thicker btn-has-label ld_button_6a13cd404be5e\" >\n\t<span>\n\t\n\t\t\t\t\t<span class=\"btn-txt\" data-text=\"INFORME - CONECTAR EL ARTE\" >INFORME - CONECTAR EL ARTE<\/span>\n\t\t\n\t\t\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column responsive_align=&#8221;text-center text-sm-center text-md-center text-lg-center&#8221;]<div class=\"lqd-img-gal\">\n\n\t<div class=\"lqd-img-gal-imgs\">\n\n\t\t<div class=\"carousel-container carousel-nav-floated carousel-nav-center carousel-nav-middle carousel-nav-lg carousel-nav-solid carousel-nav-circle carousel-nav-appear-onhover carousel-dots-mobile-inside\">\n\t\t\t<div class=\"carousel-items\" data-lqd-flickity='{ \"prevNextButtons\": true, \"navArrow\": \"6\", \"parallax\": true, \"adaptiveHeight\": true }' id=\"lqd-image-gallery-6a13cd404d15bmain-carousel\">\n\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4032\" height=\"3024\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4032 3024&#039;%2F%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2540.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2540.jpg 4032w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2540-300x225.jpg 300w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2540-1024x768.jpg 1024w\" data-sizes=\"(max-width: 4032px) 100vw, 4032px\" data-aspect=\"1.3333333333333\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3936\" height=\"2624\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 3936 2624&#039;%2F%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/RMO_9083.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/RMO_9083.jpg 3936w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/RMO_9083-300x200.jpg 300w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/RMO_9083-1024x683.jpg 1024w\" data-sizes=\"(max-width: 3936px) 100vw, 3936px\" data-aspect=\"1.5\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4284\" height=\"5712\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4284 5712&#039;%2F%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2467.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2467.jpg 4284w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2467-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2467-768x1024.jpg 768w\" data-sizes=\"(max-width: 4284px) 100vw, 4284px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3024\" height=\"4032\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 3024 4032&#039;%2F%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2398.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2398.jpg 3024w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2398-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2398-768x1024.jpg 768w\" data-sizes=\"(max-width: 3024px) 100vw, 3024px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4284\" height=\"5712\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4284 5712&#039;%2F%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2389.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2389.jpg 4284w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2389-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2389-768x1024.jpg 768w\" data-sizes=\"(max-width: 4284px) 100vw, 4284px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4284\" height=\"5712\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4284 5712&#039;%2F%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2443.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2443.jpg 4284w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2443-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2443-768x1024.jpg 768w\" data-sizes=\"(max-width: 4284px) 100vw, 4284px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4284\" height=\"5712\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4284 5712&#039;%2F%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2370.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2370.jpg 4284w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2370-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2370-768x1024.jpg 768w\" data-sizes=\"(max-width: 4284px) 100vw, 4284px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-12 px-0\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3024\" height=\"4032\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 3024 4032&#039;%2F%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2520.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2520.jpg 3024w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2520-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2520-768x1024.jpg 768w\" data-sizes=\"(max-width: 3024px) 100vw, 3024px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div><!-- \/.carousel-items -->\n\t\t<\/div><!-- \/.carousel-container -->\n\n\t<\/div><!-- \/.lqd-img-gal-imgs -->\n\n\t<div class=\"lqd-img-gal-thumbs\">\n\n\t\t<div class=\"carousel-container\">\n\t\t\t<div class=\"carousel-items\" data-lqd-flickity='{ \"contain\": false, \"pageDots\": false, \"asNavFor\": \"#lqd-image-gallery-6a13cd404d15bmain-carousel\" }'>\n\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-4 col-sm-3 col-md-2\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"93\" height=\"70\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4032 3024&#039;%2F%3E\" class=\"attachment-160x70 size-160x70 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2540.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2540.jpg 4032w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2540-300x225.jpg 300w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2540-1024x768.jpg 1024w\" data-sizes=\"(max-width: 93px) 100vw, 93px\" data-aspect=\"1.3333333333333\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-4 col-sm-3 col-md-2\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"105\" height=\"70\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 3936 2624&#039;%2F%3E\" class=\"attachment-160x70 size-160x70 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/RMO_9083.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/RMO_9083.jpg 3936w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/RMO_9083-300x200.jpg 300w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/RMO_9083-1024x683.jpg 1024w\" data-sizes=\"(max-width: 105px) 100vw, 105px\" data-aspect=\"1.5\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-4 col-sm-3 col-md-2\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"53\" height=\"70\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4284 5712&#039;%2F%3E\" class=\"attachment-160x70 size-160x70 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2467.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2467.jpg 4284w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2467-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2467-768x1024.jpg 768w\" data-sizes=\"(max-width: 53px) 100vw, 53px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-4 col-sm-3 col-md-2\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"53\" height=\"70\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 3024 4032&#039;%2F%3E\" class=\"attachment-160x70 size-160x70 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2398.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2398.jpg 3024w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2398-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2398-768x1024.jpg 768w\" data-sizes=\"(max-width: 53px) 100vw, 53px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-4 col-sm-3 col-md-2\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"53\" height=\"70\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4284 5712&#039;%2F%3E\" class=\"attachment-160x70 size-160x70 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2389.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2389.jpg 4284w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2389-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2389-768x1024.jpg 768w\" data-sizes=\"(max-width: 53px) 100vw, 53px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-4 col-sm-3 col-md-2\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"53\" height=\"70\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4284 5712&#039;%2F%3E\" class=\"attachment-160x70 size-160x70 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2443.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2443.jpg 4284w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2443-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2443-768x1024.jpg 768w\" data-sizes=\"(max-width: 53px) 100vw, 53px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-4 col-sm-3 col-md-2\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"53\" height=\"70\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4284 5712&#039;%2F%3E\" class=\"attachment-160x70 size-160x70 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2370.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2370.jpg 4284w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2370-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2370-768x1024.jpg 768w\" data-sizes=\"(max-width: 53px) 100vw, 53px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"carousel-item col-xs-4 col-sm-3 col-md-2\">\n\t\t\t\t\t<div class=\"carousel-item-inner\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"53\" height=\"70\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 3024 4032&#039;%2F%3E\" class=\"attachment-160x70 size-160x70 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2520.jpg\" data-srcset=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2520.jpg 3024w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2520-225x300.jpg 225w, https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/IMG_2520-768x1024.jpg 768w\" data-sizes=\"(max-width: 53px) 100vw, 53px\" data-aspect=\"0.75\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div><!-- \/.carousel-items -->\n\t\t<\/div><!-- \/.carousel-container -->\n\n\t<\/div><!-- \/.lqd-img-gal-thumbs -->\n\n<\/div><!-- \/.lqd-img-gal -->[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column responsive_align=&#8221;text-center text-sm-center text-md-center text-lg-center&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column responsive_align=&#8221;text-center text-sm-center text-md-center text-lg-center&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1633407319880{margin-top: 2vw !important;margin-bottom: 1vw !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":5,"featured_media":7754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[124,65,84,122,83,125,126,113],"class_list":["post-7752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-lupe","tag-analisis","tag-creatividad","tag-data-est-rex","tag-datos","tag-medios","tag-punlicidad","tag-segmentacion","tag-television"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas ya no solo buscan ser consumidas - LUPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lupe.com.py\/en\/las-marcas-ya-no-solo-buscan-ser-consumidas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las marcas ya no solo buscan ser consumidas\" \/>\n<meta property=\"og:description\" content=\"En Lupe creemos que sorprender e inspirar tambi\u00e9n significa generar conexiones reales. Por eso, nuestra forma de entender las marcas siempre estuvo ligada a la cultura, al arte y a la capacidad de crear v\u00ednculos que trasciendan lo comercial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/\" \/>\n<meta property=\"og:site_name\" content=\"LUPE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agencialupe\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T18:30:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T20:15:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"793\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mavi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Las marcas ya no solo buscan ser consumidas\" \/>\n<meta name=\"twitter:description\" content=\"En Lupe creemos que sorprender e inspirar tambi\u00e9n significa generar conexiones reales. Por eso, nuestra forma de entender las marcas siempre estuvo ligada a la cultura, al arte y a la capacidad de crear v\u00ednculos que trasciendan lo comercial.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg-1.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@agencia_lupe\" \/>\n<meta name=\"twitter:site\" content=\"@agencia_lupe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mavi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/\"},\"author\":{\"name\":\"Mavi\",\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/#\\\/schema\\\/person\\\/480fbb54b660b9112424070959376980\"},\"headline\":\"Las marcas ya no solo buscan ser consumidas\",\"datePublished\":\"2026-05-21T18:30:30+00:00\",\"dateModified\":\"2026-05-21T20:15:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/\"},\"wordCount\":993,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lupe.com.py\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg.jpeg\",\"keywords\":[\"An\u00e1lisis\",\"Creatividad\",\"Data est Rex\",\"Datos\",\"Medios\",\"Punlicidad\",\"Segmentaci\u00f3n\",\"Television\"],\"articleSection\":[\"Agencia Lupe\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/\",\"url\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/\",\"name\":\"Las marcas ya no solo buscan ser consumidas - LUPE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lupe.com.py\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg.jpeg\",\"datePublished\":\"2026-05-21T18:30:30+00:00\",\"dateModified\":\"2026-05-21T20:15:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lupe.com.py\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.lupe.com.py\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg.jpeg\",\"width\":793,\"height\":495},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/las-marcas-ya-no-solo-buscan-ser-consumidas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.lupe.com.py\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las marcas ya no solo buscan ser consumidas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/#website\",\"url\":\"https:\\\/\\\/www.lupe.com.py\\\/\",\"name\":\"LUPE\",\"description\":\"Agencia Lupe\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lupe.com.py\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/#organization\",\"name\":\"Lupe\",\"url\":\"https:\\\/\\\/www.lupe.com.py\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lupe.com.py\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/logo-cuadrado.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lupe.com.py\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/logo-cuadrado.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"Lupe\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agencialupe\\\/\",\"https:\\\/\\\/x.com\\\/agencia_lupe\",\"https:\\\/\\\/www.instagram.com\\\/agencia_lupe\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/agencialupepy\\\/?originalSubdomain=py\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/agencialupe\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lupe.com.py\\\/#\\\/schema\\\/person\\\/480fbb54b660b9112424070959376980\",\"name\":\"Mavi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las marcas ya no solo buscan ser consumidas - LUPE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lupe.com.py\/en\/las-marcas-ya-no-solo-buscan-ser-consumidas\/","og_locale":"en_US","og_type":"article","og_title":"Las marcas ya no solo buscan ser consumidas","og_description":"En Lupe creemos que sorprender e inspirar tambi\u00e9n significa generar conexiones reales. Por eso, nuestra forma de entender las marcas siempre estuvo ligada a la cultura, al arte y a la capacidad de crear v\u00ednculos que trasciendan lo comercial.","og_url":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/","og_site_name":"LUPE","article_publisher":"https:\/\/www.facebook.com\/agencialupe\/","article_published_time":"2026-05-21T18:30:30+00:00","article_modified_time":"2026-05-21T20:15:07+00:00","og_image":[{"width":793,"height":495,"url":"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg-1.jpeg","type":"image\/jpeg"}],"author":"Mavi","twitter_card":"summary_large_image","twitter_title":"Las marcas ya no solo buscan ser consumidas","twitter_description":"En Lupe creemos que sorprender e inspirar tambi\u00e9n significa generar conexiones reales. Por eso, nuestra forma de entender las marcas siempre estuvo ligada a la cultura, al arte y a la capacidad de crear v\u00ednculos que trasciendan lo comercial.","twitter_image":"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg-1.jpeg","twitter_creator":"@agencia_lupe","twitter_site":"@agencia_lupe","twitter_misc":{"Written by":"Mavi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/#article","isPartOf":{"@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/"},"author":{"name":"Mavi","@id":"https:\/\/www.lupe.com.py\/#\/schema\/person\/480fbb54b660b9112424070959376980"},"headline":"Las marcas ya no solo buscan ser consumidas","datePublished":"2026-05-21T18:30:30+00:00","dateModified":"2026-05-21T20:15:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/"},"wordCount":993,"publisher":{"@id":"https:\/\/www.lupe.com.py\/#organization"},"image":{"@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg.jpeg","keywords":["An\u00e1lisis","Creatividad","Data est Rex","Datos","Medios","Punlicidad","Segmentaci\u00f3n","Television"],"articleSection":["Agencia Lupe"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/","url":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/","name":"Las marcas ya no solo buscan ser consumidas - LUPE","isPartOf":{"@id":"https:\/\/www.lupe.com.py\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/#primaryimage"},"image":{"@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg.jpeg","datePublished":"2026-05-21T18:30:30+00:00","dateModified":"2026-05-21T20:15:07+00:00","breadcrumb":{"@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/#primaryimage","url":"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg.jpeg","contentUrl":"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2026\/05\/BOC_LUPE_PORTADA_BLOG_793_x_495_px_21-05_v2.jpg.jpeg","width":793,"height":495},{"@type":"BreadcrumbList","@id":"https:\/\/www.lupe.com.py\/las-marcas-ya-no-solo-buscan-ser-consumidas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.lupe.com.py\/"},{"@type":"ListItem","position":2,"name":"Las marcas ya no solo buscan ser consumidas"}]},{"@type":"WebSite","@id":"https:\/\/www.lupe.com.py\/#website","url":"https:\/\/www.lupe.com.py\/","name":"LUPE","description":"Agencia Lupe","publisher":{"@id":"https:\/\/www.lupe.com.py\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lupe.com.py\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lupe.com.py\/#organization","name":"Lupe","url":"https:\/\/www.lupe.com.py\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lupe.com.py\/#\/schema\/logo\/image\/","url":"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2021\/11\/logo-cuadrado.jpg","contentUrl":"https:\/\/www.lupe.com.py\/wp-content\/uploads\/2021\/11\/logo-cuadrado.jpg","width":1000,"height":1000,"caption":"Lupe"},"image":{"@id":"https:\/\/www.lupe.com.py\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agencialupe\/","https:\/\/x.com\/agencia_lupe","https:\/\/www.instagram.com\/agencia_lupe\/","https:\/\/www.linkedin.com\/company\/agencialupepy\/?originalSubdomain=py","https:\/\/www.youtube.com\/user\/agencialupe"]},{"@type":"Person","@id":"https:\/\/www.lupe.com.py\/#\/schema\/person\/480fbb54b660b9112424070959376980","name":"Mavi"}]}},"_links":{"self":[{"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/posts\/7752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/comments?post=7752"}],"version-history":[{"count":17,"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/posts\/7752\/revisions"}],"predecessor-version":[{"id":7787,"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/posts\/7752\/revisions\/7787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/media\/7754"}],"wp:attachment":[{"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/media?parent=7752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/categories?post=7752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lupe.com.py\/en\/wp-json\/wp\/v2\/tags?post=7752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}